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The focus on culinary legacy of Kozhikode impacted whole of Kerala and similar regional revivals were evident throughout, at times moving beyond the regional identity marker. We find him experimenting with French and Kerala cuisine. Moreover, food, going by the narrative of the film 'Ustad Hotel', acts as a medium which dovetails the traditional and avant-garde, as the hero of this film initially aspires to assist a chef in France, but influenced by his grandfather's legacy – Kozhikodan Biriyani, he stays back to take forward his grandfather's legacy – Ustad Hotel. Thus, cuisine and food ways which act as a catalyst of love and appetite is connected not just to the act of eating but also desire. The trend of heroes donning the role of chefs or food enthusiasts, showing off their culinary skills, culminating in the attainment of love, problematised the stereotypical gender roles portrayed in films.

For instance, the film 'Salt N' Pepper' revived the interest in alternative local fast food chains/ food joints-'thattukadas', which produced the famed regional delicacies of Kerala. My paper, by taking into account the aesthetics of these films and its reception, engages with its larger socioeconomic and cultural impact on food practices of Kerala. Though, they have impacted Kerala society on multiple levels, invoking a new consciousness, a poignant change is reckoned in the way they have revolutionized food culture, revamping the rich culinary legacies. The appellation 'New Generation' refers, not just to the young, new and apparent amateur participants both on-screen and off-screen, but also to the novel ways in which these films approach everyday reality-technically and thematically. Evoking the inevitable paradox of existence by catering to the reality of a post liberalized and globalized world, these films have played a poignant part in the revival of Malayalam film industry, now dubbed as Mollywood. Among the factors that have influenced this variegation, increasingly evident since the advent of this decade, is the impact of New Generation Films.

From Belgium waffles to Malabari patthirri, the natives of Kerala – a state in Southern India-have tasted them all.